01
Clarity before vibe
Within five seconds: what Brolly is, who it is for, what it costs, and what the risk is.
Astro rebuild scaffold · concepts first
Short-term loans, funded by real people.
Cash App confidence, Stake trust, Brolly’s actual green/purple brand system. The new site should feel like a live finance product with taste — clear, credible, and still unmistakably Brolly.
Brand system now pulled from the official guideline: Dark Purpule #110320, Screamin’ Green #3FFD6A, Anti-Flash White #F3F5F8, Work Sans + Inter. Product facts below still need legal/product review before launch.
02
Pixel art as seasoning
Use the 2D game look to explain movement and community. Do not turn lending into a cartoon casino.
03
Borrower and lender split
Two audiences, two anxieties, two CTAs. The homepage must stop mushing them into one fuzzy story.
Reference blend
Borrow the lessons. Not the clothes.
Cash App owns loud consumer-money confidence. Stake owns calm Australian finance credibility. Brolly should sit between them: bold enough to be remembered, honest enough to be trusted.
From Cash App
One big promise, product UI above the fold, minimal nav, obvious CTA.
From Stake
Premium whitespace, Australian proof, app ratings, step-based onboarding, clean legal handling.
From Brolly
Dark Purpule, Screamin’ Green, Work Sans, transparent fees, and clean use-case imagery.
Visual concepts
Three directions. One recommendation.
These are not final designs. They are useful constraints before we waste time generating custom imagery.
Concept 1
Pocket Contra
2D side-scroller world. Borrowing and lending become levels, bridges, paths, and checkpoints.
DistinctiveConcept 2
Ledger Calm
Trust-first minimal fintech. Product screenshots, transparent examples, tiny retro details.
Recommended baseConcept 3
Rainy Arcade Map
Dark community map with glowing money paths and app panels.
Campaign energy My call: build a hybrid of Ledger Calm + Pocket Contra using the official Brolly system. Mature layout, simple copy, real app screenshots, and controlled 16-bit world-building in Dark Purpule / Screamin’ Green — not random arcade colour.
Motion concept
Keep the app still. Let the story move.
This is the Cash-App-style trick Brolly needs: the phone anchors the page while borrower, lender, risk and repayment cards move past it. More fintech, less PDF moodboard.
Borrower picks an amount.
A simple ask, a clear 30-day term, and the flat fee shown before anyone commits.
Lenders see where money goes.
The lender story should feel like allocation and portfolio control — not a vague community donation.
Brolly
Borrower view
Borrow A$500
See the amount, fee and repayment date before applying.
Term30 days
Flat feeA$25
TotalA$525
Continue application
Checks happen in plain English.
Open Banking, identity and affordability checks should be visible and calm, not hidden behind cute copy.
Repayment closes the loop.
Show dates, status, reminders and risk language early. Trust comes from seeing the whole path.
Trust layer
Honest beats shiny.
For borrowers
A$100–A$2,000. 30 days. Flat 5% fee. Eligibility and affordability checks apply.
For lenders
Target returns are variable and not guaranteed. Capital is at risk. Not a bank deposit.
Security
Use plain language for open banking, ID checks, payments, and privacy. Vendor logos only if approved.
Company
Stash Me Ltd trading as Brolly. ABN 34 676 699 531. Australia.